Alyce Martin.

Special Counsel
LLB
  • Commercial Law
  • Dispute Resolution
  • Local and Government Planning
  • Litigation
  • Wills and Estate Planning
  • Succession Planning
Image Shows: portrait of Alyce Martin, Special Counsel at HHG Legal Group

Alyce Martin is a commercial and private wealth lawyer who advises individuals, families, business owners, and farming enterprises on estate planning, succession, business structuring, and asset protection matters.

With more than 15 years’ experience, Alyce works with clients on the legal and practical considerations that shape long-term financial security, business continuity, and intergenerational wealth transfer. Her work often sits at the intersection of commercial law and personal planning, particularly where family businesses, trusts, property, and succession issues overlap.

Alyce regularly assists high-net-worth individuals, family groups, and privately owned businesses to structure and protect their affairs, manage risk, and plan confidently for the future. Her experience includes advising on wills and estate planning, business succession, trusts, superannuation structures, governance, and complex asset arrangements.

She has particular experience working with farming families and agribusiness clients across Western Australia, supporting succession planning, land and asset transfers, and intergenerational business transition. Alyce understands the commercial and personal complexities involved in preserving family enterprises while supporting future growth and continuity.

Known for her calm and pragmatic approach, Alyce works closely with clients to simplify complex legal issues and provide advice that is strategic, practical, and easy to understand. Clients value her ability to navigate sensitive family and business dynamics while maintaining a clear focus on long-term outcomes.

Areas of Focus.

  • Estate planning and succession
  • Wills and testamentary trusts
  • Business succession planning
  • Asset protection and structuring
  • Trusts and superannuation
  • Commercial and business structuring
  • Agribusiness succession planning
  • Governance and risk management

Experience working with

  • Family-owned and privately held businesses
  • Agribusiness and farming enterprises
  • High-net-worth individuals and family groups
  • Aged care and retirement planning
  • Local government and public sector governance
  • Not-for-profit organisations

Representative Matters.

  • Advising farming families on intergenerational succession planning, including the transfer of land, business interests, and operational control while minimising the risk of future disputes.
  • Structuring complex asset and wealth arrangements for high-net-worth individuals involving trusts, companies, superannuation, and estate planning strategies.
  • Assisting business owners with succession and continuity planning to support smooth transition of ownership and management following retirement, incapacity, or death.
  • Advising clients on governance, risk, and decision-making frameworks across private and public sector environments.
  • Supporting individuals and families in reviewing and restructuring estate arrangements to better protect assets, relationships, and long-term family outcomes.

Accreditations for Alyce.

  • Qualifications

    • Bachelor of Laws
  • Courts Admitted

    • Supreme Court of WA  – 2010
    • High Court of Australia – 2011
  • Membership

    • Law Society of Western Australia