Alyce Martin

Special Counsel || Commercial | Wills, Estate & Succession Planning

Alyce Martin is a commercial and private wealth lawyer who works with individuals, families, business owners, and farming enterprises on matters involving business structuring, estate planning, succession, and asset protection.

With more than 15 years’ experience, Alyce advises clients on the legal and practical considerations that shape long-term financial security, business continuity, and intergenerational wealth transfer. Her work often sits at the intersection of commercial law and personal planning, particularly where family businesses, trusts, property, and succession issues overlap.

Alyce regularly assists high-net-worth individuals, family groups, and privately owned businesses to structure and protect their affairs, manage risk, and plan confidently for the future. She is known for providing clear, commercially grounded advice that focuses on practical outcomes and long-term stability.

Her experience includes advising on wills and estate planning, business succession, trusts, superannuation structures, governance, and complex asset arrangements. She also works with clients navigating sensitive family and business dynamics, helping create strategies that protect both assets and relationships over the long term.

Alyce has particular experience working with farming families and agribusiness clients across Western Australia, supporting succession planning, land and asset transfers, and intergenerational business transition. She understands the commercial and personal complexities involved in preserving family enterprises while planning for future growth and continuity.

Known for her calm and pragmatic approach, Alyce works closely with clients to simplify complex legal issues and provide advice that is tailored, strategic, and easy to understand. Her focus is on helping clients make informed decisions with confidence, while reducing the risk of future disputes or uncertainty.

Areas of Focus

• Estate planning and succession
• Wills and testamentary trusts
• Business succession planning
• Asset protection and structuring
• Trusts and superannuation
• Commercial and business structuring
• Agribusiness succession planning
• Governance and risk management

Industry Experience

• Family-owned and privately held businesses
• Agribusiness and farming enterprises
• High-net-worth individuals and family groups
• Aged care and retirement planning
• Local government and public sector governance
• Not-for-profit organisations

Representative Experience

• Advising farming families on intergenerational succession planning, including the transfer of land, business interests, and operational control while minimising the risk of future disputes.
• Structuring complex asset and wealth arrangements for high-net-worth individuals involving trusts, companies, superannuation, and estate planning strategies.
• Assisting business owners with succession and continuity planning to support smooth transition of ownership and management following retirement, incapacity, or death.
• Advising clients on governance, risk, and decision-making frameworks across private and public sector environments.
• Supporting individuals and families in reviewing and restructuring estate arrangements to better protect assets, relationships, and long-term family outcomes.

Insights & Publications

Alyce regularly writes on estate planning and succession topics, including:

• Estate planning – it’s not just a Will [hhg.com.au]
• What happens if you die without a will? (agribusiness focus) [hhg.com.au]
• Preparing your farm and family for the future [hhg.com.au]
• iCloud legacy and digital assets after death [hhg.com.au]

She has also published articles externally on matters such as superannuation, wills and broader estate planning considerations.

Courts Admitted

• Supreme Court of WA  – 2010
• High Court of Australia – 2011

Qualifications

• Bachelor of Laws

Membership

• Law Society of Western Australia