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Alyce Martin | Special Counsel | Client Services & Innovation Manager

With a robust background in Wills, Estates, and Succession Planning as a Managing Associate for HHG Legal Group, Alyce brings over 12 years of comprehensive legal expertise to her new role as Client Services & Innovation Manager at HHG. Her experience in estate planning, estate administration, trusts, superannuation, and a well-rounded grasp of corporate and commercial law, uniquely positions her to innovate and enhance client services at HHG.

In her previous role, Alyce’s holistic and commercially focused advice benefited individuals, families, and businesses, ensuring tailored solutions for each client’s unique situation. This client-centric approach, coupled with her ability to work empathetically and pragmatically with families during challenging times, has equipped her with the skills necessary to lead in client services and innovation. Her knack for understanding clients’ needs and translating them into effective, practical solutions will be pivotal in her new role.

Alyce’s new focus will be on driving innovation in client services, leveraging her legal expertise to introduce fresh, client-focused strategies and processes. Her goal is to ensure that HHG Legal Group remains at the forefront of client satisfaction and service excellence. By integrating her legal knowledge with a fresh perspective on client services, Alyce aims to foster an environment of continuous improvement and innovation.

Alyce is a member of the Law Society of Western Australia and is an Accredited Aged Care Specialist.

Courts Admitted

  • Supreme Court of WA  – 2010
  • High Court of Australia – 2011


  • LLB


  • Law Society of Western Australia
  • Society of Estate and Trust Planners